Friday, January 28, 2011

J.Crew Goes to Italy! (About A Shoe)

Three takeaways:

1) J.Crew can do no wrong.

2) J.Crew = Prada

3) I need to get a job at J.Crew.

J.Crew just released the first of three videos that follows creative director and president Jenna Lyons, VP of women's design Marissa Webb and VP of men's design Frank Muytjens as they visit various factories in Italy that produce their products. It is a great behind the scenes look of one of the biggest and most influential retailers in North America. The enthusiasm, passion and dedication to their products is clearly shown by all three executives. I loved the entire video but my favourite scene would have to be when Webb models one of her shoes fresh from the factory in the middle of a restaurant.

I am so happy that J.Crew is finally starting to move into Canada. This recent piece of news may also explain the recent sale of J.Crew to two investment firms. By going private, J.Crew is able to do what they need to do without having to deal with pesky public shareholders.

Great idea for shoe storage at home.

I really wish a pair of these will be on my feet when summer rolls around.

(video and pics from J.Crew)

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