J.Crew Goes to Italy - About A Print

The last installment of J.Crew's documentary, on their trip to Italy has finally been released. This time, it is all "About A Print". Jenna Lyons and her team travel to Como where highly esteemed mills Ratti and Canepa are located. With archives reaching back to the 19th century, we get a glimpse of fabrics that could easily be taken as ones created today. Nobody really does print and colour like the Italians.

More importantly, nobody does mainstream fashion like J.Crew. Rather than go with the fast fashion craze that is striking many a retailer, J.Crew has made the decision to go back to times of bespoke fashion where no detail is too small nor unimportant. This has definitely contributed to their success in an age where consumers (both female and male) have access to large amounts of information and they are becoming smarter about what they buy. Value is slowly overcoming brand names and super-low prices; something which has mysteriously stumped many formerly successful companies. It will be interesting to see how J.Crew develops as a company and whether a new fashion empire has been born. Watch out PPR and LVMH.

Video and Images from J.Crew

Currently Loving: Céline

The clothes, the bags, the hair and makeup. J'aime le tout.

Images: Garance Dore

J.Crew Goes to Italy - About A Thread Count

Amazing ...

(Video and images from J.Crew)

J.Crew Goes to Italy! (About A Shoe)

Three takeaways:

1) J.Crew can do no wrong.

2) J.Crew = Prada

3) I need to get a job at J.Crew.

J.Crew just released the first of three videos that follows creative director and president Jenna Lyons, VP of women's design Marissa Webb and VP of men's design Frank Muytjens as they visit various factories in Italy that produce their products. It is a great behind the scenes look of one of the biggest and most influential retailers in North America. The enthusiasm, passion and dedication to their products is clearly shown by all three executives. I loved the entire video but my favourite scene would have to be when Webb models one of her shoes fresh from the factory in the middle of a restaurant.

I am so happy that J.Crew is finally starting to move into Canada. This recent piece of news may also explain the recent sale of J.Crew to two investment firms. By going private, J.Crew is able to do what they need to do without having to deal with pesky public shareholders.

Great idea for shoe storage at home.

I really wish a pair of these will be on my feet when summer rolls around.

(video and pics from J.Crew)